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Oh, hi!
Quick heads up: tomorrow, I’m hosting a live session with Dustin Brinkman (Head of Business Development at Orlo) about something every public-sector communicator is being asked to do right now:
Prove your work is working.
Data isn’t just a buzzword. It’s how you build trust, earn buy-in, and make smarter calls with limited time and staff.
When: Tuesday, January 13
Who it’s for: Public Information Officers, digital strategists, comms teams, and anyone who’s tired of “posting content” without clarity on impact
Here’s what we’ll cover:
The Power of Insight: How to move beyond vanity metrics (likes, follows) and focus on the signals that shape public perception and policy.
Real-world examples: How I used digital transformation and storytelling in local government to shift engagement and earn national recognition.
Creative Strategy: How to use data-backed insights to take smart, bold risks that cut through the noise.
If you’ve ever thought, “We’re posting constantly, but I’m not sure it’s landing,” this will give you a better framework.
Save your seat, register here.
P.S. If you want the perfect warm-up, my podcast episode with Rosie Knight (Orlo’s Head of Value Delivery) is a great companion to this topic. Her “listen → understand → act” approach is exactly the mindset shift most teams need right now.
Listen here or wherever you get your podcasts.
Talk soon,
— Dana
🎤 Want me to speak at your next event?
From virtual keynotes to in-person workshops, I partner with city teams, associations, and organizations to talk about what’s next in digital engagement, citizen experience, and government storytelling.
